Solomon's Song
Objective: Create a logo to represent the organization and bring awareness to mental health.
Solution
My approach to the logo design was to combine a music note with Solomon's face. I wanted to incorporate his silhouette to draw empathy from the audience, especially those that knew Solomon personally. Within the silhouette, there is a second line symbolizing the state of our mental health. These two lines connect to form a musical note in the center. The music note represents the song we must share and nurture to reach a healthy state of mind.
More Information
Solomon's Song is a non profit organization that believes in fostering community connections to fortify the belief that we are all more alike than we are different. They promote healthy mind and body, celebrate diversity and work to stomp out stigma in its many forms. The organization is named after a young boy, Solomon, who took his own life at the age of 14. The challenge was to create a brand to reach the target audience of young adults and shine a light on mental illness.