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I-Design is the newest and most cutting edge of design programs, and it happens to be offered at Winona State University. The unique aspect of I-Design is that there are seven different concentrations that students can pick from. Each concentration focuses on the many various aspects of design. The problem we had to solve was how to target incoming students and current students on campus and let them know about this program. We were able to completely brand this new program by creating a type logo, the tagline and the colors for each concentration. We then created various forms of marketing materials. One of our promotional items for incoming students was the mailer. The mailer consisted of a course planner that goes into detail about each concentration and the according classes, a program handbook which shows the required classes, alumni and the Art & Design Department professors, and lastly the folder poster which held both course planner and program handbook but also folded out to be a poster. We also created other marketing material for current students such as campus poster and an animated video. Lastly we also designed a social media plan for the program included Facebook and Instagram posts.