CLASP Talks
Objective: represent new branding image & creating a cohesive campaign for all six talks.
Logo redesign
More Information
C.L.A.S.P. Talks is the Consortium of Liberal Arts and Science Promotion. The CLASP lecture series was initiated in 2004 and is intended to promote interdisciplinary discussion and exchange. C.L.A.S.P. presentations are aimed at a general audience of students, faculty and the community. This year C.L.A.S.P. decided to change up the talks from lecture based to more discussion based. With this change we decided that rebranding was in order. We wanted the new logo to have talk bubbles that interacted to symbolize this new discussion based talks. For each talk we designed a poster. We wanted to use bright eye-popping colors that looked cohesive when together and a templated text layout with bold titles. Lastly we wanted to create icons for each talk that could sum up the information of each.